IKEA has launched a new AI home design and shopping assistant that provides users with personalized furniture and decor suggestions. The assistant showcases the IKEA product catalog and allows users to draw design inspiration and expert advice from a global community. Currently available to GPT Plus users in the US market, plans are in place to expand to more markets later this year. IKEA's Chief Digital Officer stated that the assistant aims to enrich the retail experience and improve interactions with customers and colleagues.